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So you’ve put in all the effort to establish your own plumbing business and spread the word about it. Even if you have spectacular or intriguing company ideas or venture capital backing you up, it’s now time to create a client base. You just have yourself, your expertise, and your customer service to fall back on. So, how can you stand out from the crowd, attract first-time clients — or repeat customers if you’re already established — and keep them coming back?
Digital marketing is an effective strategy that can help small and large businesses reach a broader market. Plumbers may incorporate digital marketing as part of their business plan to grow their plumbing business faster since it reaches more people than conventional methods.
You can find a suitable market and simply convert offers into purchases if you effectively apply a digital marketing strategy to running your business. With all of these benefits, there is no reason not to embrace digital marketing in your plumbing business.
Digital marketing is an effective strategy for businesses trying to compete in a competitive marketplace. Therefore, As a result, digital marketing is critical to success and surprisingly easy to implement.
If you haven’t yet or are struggling to adopt digital marketing strategies in your plumbing business, you’ve come to the right place. Here are five effective digital marketing methods for plumbing services.
Website Optimization
Many businesses still do not have websites, which is a significant loss because the majority of prospects come online, and the first impression that potential client’s get of a business would be its website.
As a skilled plumber, you must create an engagement with your clients and provide them with quick access to information about your company. One of the digital marketing tactics you must have is a website, especially if you are working with emergency clients that need to obtain information about your company rapidly.
That is why websites are essential for any company. Those who already have a website may optimize it by embedding videos from their YouTube channel, undertaking keyword research, releasing quality material, and so on.
Google Business Profile
If you have not yet created a Google Business Profile, you should create one right now. It’s a free service that gives customers additional information about your plumbing company when they search for your services. A Google Business Page is essential for being found by local searchers.
Your Google Business Profile helps you establish your reputation. Your potential customers are 2.7 times more likely to believe a company is legitimate if it has a comprehensive Google profile. It raises their chance of choosing your service by 50%. These figures cannot be ignored. You must have a professional profile.
Here are five elements that can improve the professional appearance of your plumbing company’s Google Business Profile.
NAP Information: The important information in your Google Business Profile is the NAP (Name, Address, and Phone Number). This information should correspond to what is on your website. Google guides you through the process of adding or editing this information. The first screen that greets you is as follows:
Hours of Operation: Customers want to know when you’re open and how they can reach you. Check that your operating hours are correct and up to date. You can change the hours to match holidays and seasonal closures.
Images: Google wants site visitors to see your company’s logo, location, and photographs. Use excellent images of your company to effectively display it. We recommend that your first image be your logo, followed by photographs of your workplace and on-site employees. These might include photographs of your completed project once the job is completed.
Google now allows you to share videos of your company, as shown below. Videos of up to 30 seconds in length might offer searchers an idea of what’s expected.
Reviews: 93% of people says online reviews influence their purchasing decisions. If you don’t currently have reviews, you should develop a Google Review plan. Examine your competitors’ reviews and ratings to discover how many they have. Your objective should be to outnumber your competition in terms of reviews and average ratings.
Google makes it simple to create a link that allows your customers to leave reviews on Google. Make it a habit to provide a Google Review link to your consumers once they have completed a project.
Services: You can include services you provide on your Google Business Profile. Make sure to include all of the services you provide. Google will even provide suggestions for you. They recommend things like “fix toilet” and “install shower” since you are a plumber.
Search Engine Optimization
Search engine optimization (SEO) is one of the most prominent marketing techniques. SEO optimizes a company’s website on Google so that it appears on the first page of results. Its purpose is to make the company website simpler to locate, hence increasing traffic to it.
When using search engines, 75% of internet users never skip past the first page of results. This may be a game changer for your company, thus SEO is a crucial component of any digital marketing plan.
However, it is not as simple as it appears. It will take a lot of effort and time to improve your website’s SEO so that it displays on the first page. You may use Seo practices such as writing article material and inserting keywords linked to your plumbing business.
Video Marketing
Video marketing is a prominent marketing technique among marketers because it provides a compelling visual and simple explanation that helps you to send vital messages to your target audience.
Adding video to your plumbing marketing plan may boost SEO, increase website engagement, add personality to your brand, and provide you a market edge. Videos may also be added to your Google My Business listing, YouTube Channel, and other social media channels. Here are some video marketing ideas for plumbers:
- Make your video brief and straightforward.
- Pay attention to stories rather than sales.
- Include your videos on your website’s landing page.
- Use social media tools to reach out to relevant audiences.
Explainer videos, product videos, motion graphics, and other sorts of video marketing may propel your plumbing company to new levels.
Automated Messaging
If you have an intake form on your website, you may use marketing automation to reply to them immediately.
Because your clients want to initiate the discussion, automation is key. They may be lost if you do not contact them first. In reality, half of all leads will work with the company that reaches them initially.
But you’re busy and don’t always have time to return calls straight away. This is where automation comes in.
Imagine if, after completing your intake form, a new customer received an automated email or text message to begin the process. With solutions like ActiveCampaign, your company will stand out from the crowd by providing an exceptional customer experience.
Digital Marketing for Plumbers
Plumbers, like other small to medium-sized businesses, must have a strong web presence. It’s what their clients anticipate. It is no longer possible to ignore the internet.
To optimize your long-term growth with your plumbing business, it is essential that you use as many digital marketing strategies as possible.
You may use the five digital marketing tactics listed above to help your plumbing business succeed, beginning with improving conversion sales, establishing brand recognition, generating leads, and so on.
A digital marketing strategy might take a lot of time and work to develop, but once you have done so, you will be able to compete in today’s digital business world. So, get to work on it right away and push your company to the next level!